1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know that getting the search engines to pay attention is not easy. Blogs get a lot more attention from them and if you link them into your website they can move you up in the search engine rankings quicker than almost anything else.
2 – People like blogs. If a customer goes to Google and searches for a roofing contractor in their area and finds your blog, they will be able to learn a lot more about you and your company than they would from a conventional website. This can help you build a relationship with them before you ever meet them. Post blogs about your views on customer service and quality. These can really set you apart from other roofing contractors.
3 – Blogs are virtually free (or very cheap). You can use free services like www.wordpress.com or www.blogger.com that offer free blog sites and hosting. You can also choose to download free blogging software that you can install on your own website. If you are new to blogging I would check out one of the many books on how to blog, they can help you get off to a good start. Where else can roofers get effective free marketing?
4 – Blogging makes you think. If you decide to sit down and write about your thoughts on roofing contractors and customer service, you really have to stop and think about how you feel about the subject. This exercise can really help you communicate these ideas more clearly to your roofing customers in your marketing and in your face to face sales.
Roofing contractor marketing should include blogging. Even if you are not a great writer you should start today. It will get easier with time and the resulting boost to your marketing program will be worth it.