This article sets out a variety of methods for advertising a new or established roofing business to the local community.
These days many businesses get vehicle wraps fitted to advertise their businesses. While you can still benefit from a huge amount of free publicity you should give some thought to getting a design that will really stand out and embed your name in to the minds of local people. You may as well take advantage of the fact that your vehicles, roofing equipment and team will be outdoors for most of the day and benefit from this exposure.
Direct marketing pieces or flyers that can be mailed out or hand delivered can bring in a couple of leads and get you started. Consider sending out postcards, promotional pens or fridge magnets that households are likely to keep around for a while. Identify properties that look like they are due for a roof replacement or repairs and target these with more expensive promotional items.
Posting a flyer on a community message board is another method of gaining some free exposure if you are given permission. These could be outside schools or libraries or outside places like building centers.
Also consider local newspapers, magazines and newsletters if the price is right and you feel like prospects in your target market will be reading them. Many business owners still see a Yellow Pages listing as being essential and it can definitely work out well if you put some time into making sure that your ad is the most prominent in the roofing section.
Have a set of business cards made up with a professional looking logo, your contact details and an outline of the services that you offer. Make a point of handing one or more out to every person that you meet.
Look at some of the advertising methods that have worked well for other local businesses. You will also get an idea of what will work in the roofing business specifically by checking out what some of the more successful roofers in your area are doing with their ad campaigns.
You may as well test every advertising method that is available to you within the constraints of your budget. When you find out which ones work well you can then continue with them or even scale them up.
Advertising is one of the factors that can lead to success or failure in business. Make sure that you devote the time, energy and funding that the advertising of your roofing business deserves.